The DigiHustle – Kenya’sCreator Economy
Introduction: Content creators aren’t just entertainers ,they’re building careers, shaping conversations, and driving serious business. From TikTok dancers in Rongai to YouTube storytellers in Kisumu, Kenya’s creator economy is thriving, and it’s only getting started. But what’s really behind this surge? And what can brands, agencies, and aspiring influencers learn from it? Let’s break down […]
Ads on WhatsApp: A Win for Marketers..?
More than a decade after Meta formerly Facebook acquired WhatsApp for $19 billion, a major shift is finally here — ads are coming to WhatsApp. Yes, the world’s most popular messaging app is entering the digital advertising game. And for marketers, it’s a move that opens up a whole new universe of opportunities. What’s New […]
TikTok Shop & Rise of Social Commerce
Social commerce—where discovery, engagement, and purchase all happen within a social platform—is no longer just a trend. It’s a tidal wave. And at the forefront of this evolution is TikTok Shop, transforming how users interact with products and how brands drive conversions. What is TikTok Shop? TikTok Shop is TikTok’s native e-commerce solution that allows […]
Top 10 Digital Marketing Trends for 2025
The digital marketing landscape is constantly evolving, and 2025 is shaping up to be a year of transformative shifts. At Zafarani Comms and Digital Marketing Agency, we’re excited to share the top 10 trends that will shape the industry this year. From AI-driven personalization to ethical marketing practices, here’s what you need to know to […]