The DigiHustle – Kenya’sCreator Economy
Introduction: Content creators aren’t just entertainers ,they’re building careers, shaping conversations, and driving serious business. From TikTok dancers in Rongai to YouTube storytellers in Kisumu, Kenya’s creator economy is thriving, and it’s only getting started. But what’s really behind this surge? And what can brands, agencies, and aspiring influencers learn from it? Let’s break down […]
Are communications and marketing agencies crucial in today’s business sector? The increasing complexity of the modern business landscape has made communications and marketing agencies more essential than ever. Companies of all sizes, from startups to global corporations, now rely on specialized agencies to enhance their visibility, manage their reputation, and craft strategic messaging that drives […]
Is public relations outdated in the digital era? Public relations (PR) remains a powerful tool for brand reputation, crisis management, and strategic communication, even in today’s fast-paced digital world. With the rise of social media, artificial intelligence (AI), and data-driven marketing, there are many question whether PR is still relevant. However, rather than becoming obsolete, […]
Content Marketing vs Digital Marketing Businesses often confuse content marketing and digital marketing, assuming they are the same. While they complement each other, they serve distinct roles in a brand’s strategy. Digital marketing encompasses a wide range of online tactics, including paid advertising and SEO, while content marketing focuses on creating valuable, engaging content to […]